Hi. I’m Nick. A sometimes CD, sometimes ACD, and sometimes just a Copywriter based in Richmond, VA. Before moving here, I spent nearly a decade working at some of the top agencies in NYC, where I made things like ads, yoga mats, and making one of the greatest marathon runners alive drink from a shoe.
Feel free to scroll around this page for my work, and if these things are your kind of thing, then let’s see what we can make together.
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Kajabi - Global rebrand
Agency - Kajabi Internal
Role - Creative Lead, Copywriting
Kajabi wanted to call B.S. on the creator economy. Because platforms are cashing in while creators are out here grinding for likes that barely pay the bills. So that’s exactly what we did.
Big shoutout to the creative team: Vidur Raswant, Patrick Cho, Chiyong Jones, Ami Lewis, Rob Cuff, and so many more!
GOOGLE TV - WELCOME TO EASIER TV
Agency - Arts & Letters Creative Co.
Role - Creative Lead, Copywriting
For Google TV’s latest campaign, we wanted to remind viewers that Google just did for TV what it did for the internet: organized everything so it’s easier to find, remember, and enjoy anything you want to watch - no matter what app it’s on.
Much love to the creative team: Matt, Lauren, Toliver, Doni, and more.
:30 ONE WATCHLIST TO RULE THEM ALL
:30 SEARCH EASIER
:15 EASIER RECOMMENDATIONS
:15 WATCHLIST
GOOGLE Cloud - next ‘23
Agency - Google
Role - Creative Lead, Copywriting
What happens when you invite over 25k people to San Francisco to discuss the next big thing? You get a lot more than just an event. You get Google Cloud Next 2023.
Huge props to the team: Luis, Denny, David, Erina, and Ben.
:90 The era of gen AI is here
:90 Gen AI unicorns leading the way
GOOGLE CHROMEBOOK - SWITCH TO A NEW WAY TO LAPTOP
Agency - Arts & Letters Creative Co.
Role - Creative Lead, Copywriting, Caffeine Addict
For our global “Switch to Chromebook” campaign, we wanted to show the world that Chromebook isn’t just a new laptop. It’s the new way to laptop. Visceral, vibrant, and informative, this work is all about the feeling and confidence that can only be experienced on a Chromebook.
Props to the team: Jed, Neil, Lauren, and Steve.
:30 EVERYTHING BUTTON
:30 POWERFUL SIMPLICITY
:15 BUILT-IN VIRUS PROTECTION
:15 APPS
:15 EASY SETUP
:15 SPEED
GOOGLE CLOUD - next ‘22
Agency - Google
Role - Creative Lead, Copywriting
Every year, Google Cloud shows up big for AI, Data, Security, and more with their in-person and live-streamed global event, Next - and 2022 was no different.
I’m so proud of our small team. We pumped out an incredible amount of work - from video to digital to OOH and everything in between.
Huge props to the team: Luis, Denny, David, and Erina.
ANTHEM - VO by yours truly
lululemon - THIS IS YOGA
Agency - Virtue Worldwide
Role - Creative Lead, Copywriting, Late Night Conversationalist
For Lululemon's first global campaign, we created ‘This is Yoga’, a celebration of the soul of yoga that took the practice off the mat and out of the studio through the lens of inspiring human stories.
Team: Cam, Ant
Global Campaign - 1 Anthem, 7 Mini Documentaries, Bag Refresh, OOH, In-store, Website, Social Channels, and more.
Press: The New Yorker I Fortune I Fast Company I Creativity I AdWeek I AdAge I Racked I The Drum I Bustle I Observer
ANTHEM
MINI DOCUMENTARIES
BAG REFRESH
TD AMERITRADE - THINKORSWIM
FLYWHEEL - GET SOMEWHERE
Agency - Yard NYC
Role - Creative Director, Copywriting, Discovered the power of RX nut butter during this campaign
Flywheel came to us looking for a rebrand. We created ‘Get Somewhere,’ a campaign that positions Flywheel as the spin class for humans who don’t just want to find their soul but their goals too.
Team: Julian, Dorthy, and Ron
Digital Campaign - Pre-roll videos, Instagram, Facebook
IN STUDIO :30
AT HOME :30
SOCIAL 6’S
SOCIAL STILLS
SOCIAL GIFS
26.2 BREW - BREWED FOR BETTER TIMES
Agency - ACE
Role - Creative Lead, Copywriting, Bone Broth Believer
To launch 26.2 Brew, a beer for runners by runners, we created ’Brewed For Better Times,’ a campaign that celebrates the obsessive lengths runners go to cross the finish line - chafing and all.
Team: Doni
Launch Campaign - 6 Spots, OLV, Social, and more.
STAIRMASTER
BOTTLE OPENER
FOOT ROLLER
SHOEY
COOLER
CHAFING
WEWORK - SPACE TO MAKE A LIFE, NOT JUST A LIVING
Agency - WeWork
Role - Creative Director, Copywriting, Cold Brew Snob
WeWork had an identity crisis. It’s one of the fastest-growing companies in the world, though the average person doesn’t know what they offer. So we created ‘A space to make a life, not just a living,’ a campaign that asks, ‘are you just working in a space? Or are you in a space that works for you?’
Team: Ryan
Digital Campaign - 1 Anthem Video, three pre-roll videos, Facebook, Instagram
SPACE THAT WORKS FOR YOU
SPACE TO MAKE A LIFE, NOT JUST A LIVING
